March Madness comes in a timely fashion

I'm not sure who coined the term "March Madness", but I do not think there could be a more accurate term for such a  grand event.  It is the time of year where every school in the Division One Basketball has the chance to make it to the Dance.  It comes at a time of year where my work is Maddening: "Why don't you people buy pictures in January and February?"  Don't feel bad you are not alone, nobody buys photos during these months. The Holidays are over, it's cold, most have not seen the sun in four months, your nose is red from the cold you caught from your child's friend for the third time, so there just are not a lot of pretty pictures taken in the first two months on the calendar.   During this maddening time of year Mastercolor gets to re invent itself, and plan for the future and to better our company.  New technology is introduced each year at the annual PMA show, we meet new friends at conventions like the Carolina Nature Photographers Association,PPSC,  or the Jackson Photographic Society, the madness of winter offers a new beginning for our company in the same way the NCAA tournament lends fresh new hope to every team in early March. The Madness is everywhere! Office pools, online hosting sites have contest, friends are ribbing one another, I find it hard to work without checking Inside Carolina to read the latest on the UNC team.  Today when I logged on to Facebook there were five links all taking me to an interview with my Page High School classmate and friend Ken Jeong as he tries to explain the passion of March Madness here on Tobacco Road.  I just can't seem to get away from it, and I am loving every minute of it! Unfortunately my favorite team ended all those hopes and dreams of mine last night, the UNC Tar Heels just could not pull of a miracle run to make it to the dance this season, but I still enjoyed watching them try.  The loss to Georgia Tech was a tough one, but if I am going to watch my team lose I want it to be in the Greensboro Coliseum with 19,000 others 60% cheering against my beloved Heels, while the local favorite boast the largest following by far.  The colors there last night remind me of Spring, a rainbow of enthusiasm jumping out annually in early March.

And speaking of Spring, turn off those T.V.'s, grab your camera, take lots of pictures and send them to you favorite online photofinishers: www.mastercolorlabs.com.